Fun has you

The problem (I'll admit I took some liberties in defining it):

People don't care enough about their communities, cities, environment, world.

The theory:

If you want people change their behaviour, to do something, make that thing fun:

watch:

How to make throwing rubbish away fun

visit:

http://www.rolighetsteorin.se/en/ -- This word means "funny safety theory" in Swedish. Google told me so.

From using the stairs to recycling, Volkswagen of all people are devising innovative solutions to make people act more positively, and have more fun, at the same time. I hope that in the future fun will be a reliable way to make people be better people.

I think the trick is finding lowest-common-denominators (or greatest? I don't quite know) of fun. For example, I enjoy riding my bike as my primary (only) means of transportation (which makes my carbon footprint smaller), but this is rare among people. The greatest successes will come from increasing the incentives to cultivate high value-to-action behaviours like recycling and using public transport.

"Cheaper" actions like recycling will of course be easier than taking the bus. I don't like buses or trains that much, they're all plastic, often dirty, never on time, people are cold, but imagine if each bus and train car were somehow unique and interesting.

The Fun Theory is a fascinating approach, and if it's been done before, I haven't seen it as well publicised, and compellingly presented as this.

Go Sweden!